So you have turned on CNBC, opened up your Bloomberg app or just recieved an alert that your favorite stock has taken a big hit. Your heart has now sunk into your stomach and those slight hints of doubt are now beginning to enter your mind. “Why did I buy this stock in the first place?” is the question you begin to ponder. This is familiar territory for anyone who has bought a single share of stock. The question is what should you do next?